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This web page has the following in the web site, "De Novo Planning Group is a land use and environmental planning firm specializing in community planning, environmental studies, and sustainability planning." We viewed that the web site also stated " The founding principals have successfully completed a wide range of projects consisting of comprehensive general plan updates, specific plans, zoning codes, environmental impact reports, negative declarations, initial studies, NEPA analyses, climate action plans, biological assessments, wetland delineations, housing elemen." The header had environmental planning as the highest ranking search term. It is followed by environment, land use, and sacramento which isn't as ranked as highly as environmental planning. The next words they uses is northern california. Planning was included and might not be understood by web crawlers.